armlur.am

Logo of armlur.am

armlur.am is owned by “Joghovurd Newspaper Editorial Office” LLC, which also publishes the “Joghovurd” daily newspaper. The editorial team has established an internal code of ethics, accessible on the armlur.am website, which is observed by all staff of both the newspaper and the website. The site features sections such as “political,” “economic,” “legal,” and more, offering content on a range of topics. There is also a dedicated “Joghovurd” newspaper section where physical newspaper editions are published. armlur.am regularly publishes exclusive information from its own sources, often revealing details related to the internal affairs of political figures or organisations, leading to frequent legal disputes. In recent years, lawsuits have primarily come from government officials such as MP Hayk Sargsyan, President of the National Assembly, and Yerevan Mayor Tigran Avinyan.

Key Facts

Audience ShareMissing Data
Ownership TypePrivate
Geographic CoverageTransnational
Content TypeFree
Active Transparency
company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

Ownership

Ownership Structure

The website armlur.am is operated by “Joghovurd Newspaper Editorial Office” LLC. The LLC is 100% owned by Taguhi Tovmasyan, a member of the National Assembly. After Tovmasyan was elected as a member of the parliament, she transferred the company to Hasmik Davtyan for trust management.

Voting RightsAccording to clause 4.4 of the charter of “Joghovurd Newspaper Editorial Board” LLC, a company participant who has at least 10% of the shares has the right to demand in court the removal of another company participant from the company if he, by his activity or inaction, makes the normal operation of the company difficult. The company is managed through the general meeting, and the decisions adopted by the meeting have legal force if more than half of the votes of the company participants participate in the vote. Some issues, for example, amendments to the charter, an increase in the authorised capital, etc., are adopted by at least two-thirds of the total number of votes of the company participants; the remaining issues are adopted by a majority of the votes.
Individual Owner

Media Companies / Groups

Facts

Founding Year2010
Founder
  • Taguhi Tovmasyan

    Taguhi Tovmasyan has been a member of the National Assembly since 2019. Initially, she was a member of the “My Step” faction as a non-partisan deputy. However, after the 44-day war, on November 16, 2020, Tovmasyan announced her withdrawal from the faction. And in 2021, she was elected as a non-partisan deputy on the electoral list of the opposition “I Have Honor” bloc.

    Tovmasyan regularly criticises the activities of the ruling force, for which she herself is criticised by former teammates.

    After becoming a deputy, the “Joghovurd” newspaper was transferred to trust management by Hasmik Davtyan. Article 95 of the Constitution prohibits deputies from engaging in entrepreneurial activities. And Article 2 of the Law “On Guarantees for the Activities of Deputies of the National Assembly” stipulates that a deputy is obliged to withdraw from the state registration of an individual entrepreneur within 1 month after receiving the mandate, resign from the position held in a commercial organisation, or transfer his share in their authorised capital to trust management. Therefore, Tovmasyan transferred the “Joghovurd” newspaper to trust management to Hasmik Davtyan, who is the mother of Tovmasyan’s husband.

    It should also be noted that Tovmasyan worked as a volunteer in the “Iravunk” newspaper in 2003-2004, and then, in 2004-2007, she was a journalist in the political department of the same newspaper. From 2007-2011, she was a journalist for the “Chorrord Ishkhanutyun” newspaper.

    In 2011, she founded the "Joghovurd" daily newspaper, where she held the position of editor-in-chief of the newspaper and the armlur.am website before becoming a member of parliament.

CEO
  • Knarik Manukyan

    Since 2018, Knarik Manukyan has served as both director and editor-in-chief of the “Joghovurd” newspaper, following her previous experience as a journalist at the publication. According to the response provided to the MOM information request, before assuming her current role, Manukyan specialized in covering criminal topics for the “Joghovurd” daily and the armlur.am website from 2012 to 2019.

Editor-In-Chief
  • Sona Grigoryan

    Sona Grigoryan has been the editor-in-chief of armlur.am since 2021. Before this role, she served as press secretary at the Health and Labour Inspectorate from 2017 to 2018, and as public relations officer at the Ministry of Justice between 2016 and 2017. From 2011 to 2016, Grigoryan worked as a journalist for the Joghovurd daily newspaper.

Other Important People
  • Hasmik Davtyan

    Hasmik Davtyan is the trustee manager of the “Joghovurd Newspaper Editorial Office” LLC. According to the biographical data provided by the “Joghovurd” daily, Hasmik Davtyan is still the trustee manager of the “Joghovurd Newspaper Editorial Office” LLC. From 1979 to 1998, she worked as an accountant at the Savings Bank of Vardenis, Gegharkunik region, Soviet Armenia. From 1998 to 2014, Davtyan was the treasurer of the Vardenis State Sanitary and Epidemiological Inspectorate (Sanipitkaran). The response to the survey also states that Hasmik Davtyan has been retired since 2022 and continues to engage in agriculture in the village of Balahovit, Abovyan region. It should be noted that Hasmik Davtyan became the company's trustee, since

    Article 95 of the Constitution of Armenia prohibits deputies from engaging in entrepreneurial activities. Article 2 of the Law "On Guarantees for the Activities of Deputies of the National Assembly" stipulates that a deputy is obliged to withdraw from the state registration of an individual entrepreneur within 1 month after receiving the mandate, resign from the position held in a commercial organisation, or transfer his share in their authorised capital to trustee management. Therefore, the owner of the newspaper, a deputy of the National Assembly since 2019, Taguhi Tovmasyan, transferred the "Joghovurd" newspaper to trustee management to Hasmik Davtyan.

ContactAbovyan 22a/3
0010 Yerevan
Armenia
info.armlur@gmail.com
+374 10546423, +37496546423, +3749310546423
https://armlur.am
RevenueMissing data
Operating ProfitMissing data
Advertising (in % of total funding)Missing data
Market ShareMissing data
Headlines
Meta Data

The most recent financial report publicly available on the armlur.am website dates from 2016, and the site lacks a dedicated financial reporting section where such documents could be easily located. However, the MOM Team contacted the company for current financial information, and armlur.am provided comprehensive cooperation. The company supplied its complete 2024 annual financial report and responded to all research questions. When asked whether the financial data encompasses both print newspaper and website operations, the company confirmed that the report includes indicators for both platforms.

According to the 2024 annual financial report provided by the company, total revenues reached 70,595,814 AMD (182,208 USD), with advertising revenue comprising the majority at 65,768,624 AMD (167 777 USD) and other revenues totaling 4,827,190 AMD (12 314 USD) from newspapers. Operating expenses included printing costs of 6,120,000 AMD (15 612 USD), salaries of 50,762,418 AMD (129 495 USD), and other expenses of 5,850,289 AMD (14 924 USD). Tax obligations consisted of income tax at 9,589,485 AMD (24 462 USD), turnover tax at 3,360,836 AMD (8573 USD), social security contributions at 2,151,196 AMD (5487 USD), and stamp duty at 694,000 AMD (1770 USD).

The company also provided digital analytics data, reporting 4,000,000 website views between June 1 and July 6, 2025, and 17,642,708 YouTube views from May 10 to August 7, 2025. The website identifies its editor, providing basic editorial transparency.

Sources
Documents (PDF)
  • Joghovurd Daily: Charter (Armenian)
    Link File
  • Joghovurd daily response to MOM request 1 (Armenian)
    File
  • Joghovurd daily response to MOM request 2 (Armenian)
    File
  • Joghovurd daily profile: (Armenian)
    Link File