Impuls LLC

Impuls LLC holds the broadcasting license for "Gortsarar Aliq" radio program. Founded in 1997 by journalist Koryun Khumaryan, the company operates as a family-owned media business.

The company is registered with the State Revenue Committee as engaged in "Composition and Broadcasting of Radio Programs." It is classified as a turnover tax payer, indicating annual revenues below 115 million AMD (approximately 300,000 USD) excluding VAT.

Throughout its history, the company has broadcast radio programs under various names: "Impuls-Mayak," "Impuls," "Lratvakan Radio," and "Gortsarar Aliq."

On March 13, 2024, the Television and Radio Commission initiated administrative proceedings against Impuls LLC. The Commission's Monitoring and Control Department reported that on February 7, 8, and 9, 2024, the broadcaster aired programs for "GORTSARAR ALIQ FM 106.5" that were not listed in the electronic logbook uploaded to the electronic registry server for March 2024.

This administrative action coincided with a dispute between the Council of Public Broadcaster and Garegin Khumaryan, eldest son of the Khumaryans and then-Director of Public Radio of Armenia. The conflict was triggered by Khumaryan's public criticism of an interview with Prime Minister Nikol Pashinyan aired on Public Radio. The Council stated that Khumaryan had "prima facie abused his authority and official position, using the reputation and official website of Public Radio to unquestionably present his own opinion and ensure maximum public reaction."

Key Facts

Business Form	Commercial / For-profit
Legal Form	Limited Liability Company (LLC)
Business Sectors	Advertising

Ownership

Individual Owner	The Khumaryan family 100

Media Outlets

Gortsarar Aliq
RADIO

Other Media Outlets

Other Online Outlets	lratvakan.am

Facts

Founding Year	1997
Founder	Koryun Khumaryan Koryun Khumaryan founded both the "Impulse-Mayak" radio station and "Lratvakan Radio" (later rebranded as "Gortsarar Aliq"). Born in 1941 in Satkha village, Javakhk (Georgia), Khumaryan was an Armenian journalist and media professional. From 1967, his career was closely tied to Armenia's radio broadcasting sector. He worked at the State Committee for Television and Radio Broadcasting of the USSR (Gosteleradio), served as the exclusive correspondent for Russia's "Mayak" radio station in Armenia, held significant positions at Armenian Radio, and for many years managed the "Impulse" radio station, which he founded in 1999. Prior to founding Impulse, Russia's "Mayak" radio station was rebroadcast in Armenia. After it was closed by state authorities, Khumaryan continued broadcasting it privately under the name "Impulse-Mayak." Khumaryan was a member of the Journalists' Union of Armenia from 1971. He passed away on October 1, 2021.
Contact	G. Kochar 21 3rd floor 0009 Yerevan Armenia impuls@impuls.am +374 60 44 12 73 www.impuls.am
Tax / ID Number	LLC 02537196 State Register of Legal Entities of the Ministry of Justice of the Republic of Armenia

Revenue	Missing Data
Operating Profit	Missing Data
Advertising (in % of total funding)	Missing Data

Headlines	“VM TELEPROJECT and IMPULS LLCs were fined” (2024) [Armenian], tvradio.am. Accessed on 27.09.2025 "Radio is the mass medium of a thinking person" [Armenian] (2011)
Data Publicly Available	ownership data is easily available from other sources, e. g. public registries etc.
Meta Data	The website lratvakan.am lacks an "About Us" section and provides no information about the media outlet's history or staff. Personnel data was obtained from open sources and director interviews. The MOM research team contacted management with an information request. Management answered questions but declined to provide financial statements, stating these had been broadcast on air and submitted to the Commission on Television and Radio. No revenue or expense information was provided. Ownership information and the charter of Impulse LLC are available from the State Register of Legal Entities of the Republic of Armenia.
Sources	Impuls LLC website, impuls.am. Accessed on 26․09․2025 The Commission on Television and Radio of the Republic of Armenia, tvradio.am․ Accessed on 26․09․2025 State Register of Legal Entities of the Ministry of Justice of the Republic of Armenia, Accessed on 12.08.2025 Taxpayer Search System, src.am. Accessed on 12.08.2025
Documents (PDF)	Impuls LLC profile (Armenian) Link File Impuls LLC Beneficial ownership declaration (Armenian) Link File Impuls LLC CEO (Armenian) Link File Impuls LLC owners (Armenian) Link File Impuls LLC charter (Armenian) Link File MOM request to Impuls LLC (Armenian) File